Guess Ordered To Pay Gucci $4.7 Million

  • Playlist
  • Download
  • Embed
    Embed <iframe src="" width="100%" height="290" frameborder="0" scrolling="no">
  • Transcript

Gucci sued Guess over trademark infringement, citing multiple cases of designs it claimed were "studied imitations of Gucci trademarks


The U.S. District Court in Manhattan ruled on a different merchandise dispute this week, and that brings us to our last word in business. The question here is under what circumstances you can trademark a single letter - the letter G.


That was the question posed in the form of a lawsuit filed by the luxury fashion brand, Gucci, of the famous interlocking G logo against its more downscale rival, Guess.

MONTAGNE: Gucci sued Guess over trademark infringement, citing multiple cases of designs it claimed were quote, "studied imitations of Gucci trademarks."

ALEXANDRA STEIGRAD: For example, there was a tricolor motif on some shoes, so it was a red-green-red stripe on shoes.

INSKEEP: Alexandra Steigrad is the legal reporter for Women's Wear Daily and she has been covering this trial. She explains Gucci's point of view.

STEIGRAD: They were basically saying that Guess had, you know, copied that mark. And there's also a G pattern which, you know, if you own a Guess or a Gucci bag there's a G kind of pattern on a beige background. They're very similar. And so Guess was basically being accused of copying that pattern.

MONTAGNE: The judge rejected Gucci's claim that Guess was counterfeiting, but Gucci did win part of the case.

INSKEEP: So while Gucci sued for $200 million, it was given a more downscale Guess-like judgment of $4.7 million.

MONTAGNE: Gee. Well, that's the business news from MORNING EDITION on NPR News.


MONTAGNE: I'm Renee Montagne.

INSKEEP: And I'm Steve Inskeep.

Copyright © 2012 NPR. All rights reserved. Visit our website terms of use and permissions pages at for further information.

NPR transcripts are created on a rush deadline by a contractor for NPR, and accuracy and availability may vary. This text may not be in its final form and may be updated or revised in the future. Please be aware that the authoritative record of NPR’s programming is the audio.



Please keep your community civil. All comments must follow the Community rules and terms of use, and will be moderated prior to posting. NPR reserves the right to use the comments we receive, in whole or in part, and to use the commenter's name and location, in any medium. See also the Terms of Use, Privacy Policy and Community FAQ.