Orbitz Shows Mac Users More Expensive Options

Visitors to the online travel agency Orbitz see different results depending on what kind of computer they're using, according to The Wall Street Journal. Users of Apple computers are seeing more expensive options than those who search for hotels using a PC.

Copyright © 2012 NPR. For personal, noncommercial use only. See Terms of Use. For other uses, prior permission required.

RENEE MONTAGNE, HOST:

Some consumers are paying premium rates for lodging. Our last word in business today - MacBook markup.

The Wall Street Journal reports that visitors to the online travel agency Orbitz see different results depending on what kind of computer they're using.

Users of Apple computers are beginning to see more expensive options than those who search for accommodations using a PC. That's because Orbitz noticed a trend in its data. Mac owners tend to spend an average of $20 to $30 more per night when booking a hotel room. So Orbitz decided to tailor their results accordingly. Mac users will see pricier boutique hotels in their search results. Which means if you have a Mac, you may want to borrow a friend's PC to book your next vacation.

And that's the business news on MORNING EDITION, from NPR News. I'm Renee Montagne.

STEVE INSKEEP, HOST:

And I'm Steve Inskeep.

Copyright © 2012 NPR. All rights reserved. No quotes from the materials contained herein may be used in any media without attribution to NPR. This transcript is provided for personal, noncommercial use only, pursuant to our Terms of Use. Any other use requires NPR's prior permission. Visit our permissions page for further information.

NPR transcripts are created on a rush deadline by a contractor for NPR, and accuracy and availability may vary. This text may not be in its final form and may be updated or revised in the future. Please be aware that the authoritative record of NPR's programming is the audio.

Comments

 

Please keep your community civil. All comments must follow the NPR.org Community rules and terms of use, and will be moderated prior to posting. NPR reserves the right to use the comments we receive, in whole or in part, and to use the commenter's name and location, in any medium. See also the Terms of Use, Privacy Policy and Community FAQ.

Support comes from: