Business

Author Caught Writing His Own Glowing Review

  • Playlist
  • Download
  • Embed
    <iframe src="http://www.npr.org/player/embed/160526302/160526711" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript

Best-selling novelist R.J. Ellory was caught anonymously writing positive reviews of his own work on Amazon. Ellory praised himself for his magnificent genius.

DAVID GREENE, HOST:

Today's last word in business is really written by Steve Inskeep.

STEVE INSKEEP, HOST:

And really written by David Greene. We feel obliged to mention that because a British author is in trouble for writing under a pseudonym.

GREENE: Amazon, the bookselling site, allows people to write short reviews of books. And the best-selling novelist R.J. Ellroy was caught anonymously writing glowing reviews of his own work.

INSKEEP: Mr. Ellroy praised himself for his, quote, "magnificent genius."

GREENE: He even went on to write reviews of rival writers, deriding one book as "same old, same old."

INSKEEP: After being caught, Mr. Ellroy has apologized. And today, dozens of best-selling writers have placed a letter in Britain's Daily Telegraph denouncing the practice.

GREENE: They used their own names.

That's the business news on MORNING EDITION from NPR News, which is spectacular, according to the review I'm looking at. I'm David Greene.

INSKEEP: And I'm Steve Inskeep.

(SOUNDBITE OF SONG, "MACK THE KNIFE")

Copyright © 2012 NPR. All rights reserved. Visit our website terms of use and permissions pages at www.npr.org for further information.

NPR transcripts are created on a rush deadline by a contractor for NPR, and accuracy and availability may vary. This text may not be in its final form and may be updated or revised in the future. Please be aware that the authoritative record of NPR’s programming is the audio.

Comments

 

Please keep your community civil. All comments must follow the NPR.org Community rules and terms of use, and will be moderated prior to posting. NPR reserves the right to use the comments we receive, in whole or in part, and to use the commenter's name and location, in any medium. See also the Terms of Use, Privacy Policy and Community FAQ.

NPR thanks our sponsors

Become an NPR sponsor

Support comes from