Kellogg Signs Deal With Singapore Firm

The joint venture will manufacture and distribute Kellogg brands like Frosted Flakes into China. The Chinese don't have a tradition of eating breakfast cereal, and turning them into cereal lovers may be tough because of deadly scandals involving tainted milk.

Copyright © 2012 NPR. For personal, noncommercial use only. See Terms of Use. For other uses, prior permission required.

STEVE INSKEEP, HOST:

And today's last word in business comes from Tony the Tiger.

(SOUNDBITE OF COMMERCIAL)

LEE MARSHALL: They're greeeaaat.

(SOUNDBITE OF MUSIC)

INSKEEP: A simple statement. But Tony may have to learn how to say it in Chinese because his parent company, Kellogg, just inked a deal with a firm in Singapore.

DAVID GREENE, HOST:

And the joint venture will manufacture and distribute Kellogg brands like Frosted Flakes into China. Now the Chinese do not have a long tradition of eating breakfast cereal, and turning the Chinese into cereal lovers could be tougher because of recent deadly scandals involving tainted milk.

INSKEEP: But the American food company has lots of snack foods to promote in China at the same time. This deal, the company hopes, will also put more Pop Tarts and Pringles on Chinese supermarket shelves. That's greeeaat.

And that's the business news on MORNING EDITION from NPR News. I'm Steve Inskeep.

GREENE: And I'm David Greene.

(SOUNDBITE OF MUSIC)

Copyright © 2012 NPR. All rights reserved. No quotes from the materials contained herein may be used in any media without attribution to NPR. This transcript is provided for personal, noncommercial use only, pursuant to our Terms of Use. Any other use requires NPR's prior permission. Visit our permissions page for further information.

NPR transcripts are created on a rush deadline by a contractor for NPR, and accuracy and availability may vary. This text may not be in its final form and may be updated or revised in the future. Please be aware that the authoritative record of NPR's programming is the audio.

Comments

 

Please keep your community civil. All comments must follow the NPR.org Community rules and terms of use, and will be moderated prior to posting. NPR reserves the right to use the comments we receive, in whole or in part, and to use the commenter's name and location, in any medium. See also the Terms of Use, Privacy Policy and Community FAQ.