Snoop Dogg Touts Hot Pockets

Snoop Dogg — who announced his reincarnation as Snoop Lion over the summer — is the newest spokesman for the microwaveable processed turnovers. In 2004, he had a hit, "Drop It Like It's Hot." Now he sings "Pocket Like It's Hot."

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RENEE MONTAGNE, HOST:

Today's last word in business is: pocket like it's hot.

SNOOP DOG: I just heat it up to eat it up.

STEVE INSKEEP, HOST:

All right, that's the voice of Snoop Dog the newest spokesman for Hot Pockets - those microwavable processed turnovers filled with cheese, meat or veggies. The rapper who announced his reincarnation, by the way, as Snoop Lion over the summer is back this time as a snack food spokesman.

(SOUNDBITE OF SONG, "POCKET LIKE IT'S HOT")

DOG: (Rapping) Hungry kids in the crib, ma. Pocket like it's hot. Pocket like it's hot. Pocket like it's hot. When the craving's got a hold of you. Pocket like it's hot. Pocket like it's hot. Pocket like it's hot.

(LAUGHTER)

MONTAGNE: Well, if that sounds familiar it is a brand-based revamp of Snoop's 2004 hit "Drop It Like It's Hot." In the three-minute ad on YouTube, a life-size Hot Pocket wears sunglasses, a leopard print sheath and plenty of bling.

INSKEEP: Any self-respecting Hot Pocket would. The hip microwavable snack and its backup dancers are showered in slices of pepperoni as Snoops sings its praises.

MONTAGNE: And Steve, I guess it doesn't get much cheesier than that.

INSKEEP: Oh.

MONTAGNE: And that's the business news on NPR News. I'm Renee Montagne.

INSKEEP: I'm Steve Inskeep.

(SOUNDBITE OF SONG, "POCKET LIKE IT'S HOT")

DOG: (Rapping) ...the cheesy eats. The tag-team meal...

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