NPR logo

Target Begins Running Holiday TV Ads Early

  • Download
  • <iframe src="https://www.npr.org/player/embed/163063468/163063455" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript
Target Begins Running Holiday TV Ads Early

Business

Target Begins Running Holiday TV Ads Early

Target Begins Running Holiday TV Ads Early

  • Download
  • <iframe src="https://www.npr.org/player/embed/163063468/163063455" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript

Traditionally, Target has held off on unveiling its Christmas season ads until after Thanksgiving. Social media has buzzed with shock that the chain was breaching holiday decorum.

RENEE MONTAGNE, HOST:

And today's last word in business is: Are you ready?

(SOUNDBITE OF TARGET COMMERCIAL)

UNIDENTIFIED MAN: The holidays are coming, and they're going to be big.

MONTAGNE: Target has aired its first holiday ad of the season.

STEVE INSKEEP, HOST:

Let me just get my face out of my palm here. That's right. Forget planning your Halloween costume or picking out a turkey. Target is making its mark early - six weeks before Thanksgiving, in fact. It had a lot of people double-checking their calendar.

MONTAGNE: The Target ad stars the company's mascot, Bullseye the dog, bringing holiday tidings to a snowy Main Street. The strategy is new for Target.

INSKEEP: Traditionally, it's held off on unveiling its Christmas season ads until after Thanksgiving. And social media has buzzed with shock that the chain was breaching holiday decorum.

MONTAGNE: But it turned out Target was far from being first to jump on the holiday bandwagon. Radio station KYXE in Yakima, Washington switched to its all-Christmas music format last week.

INSKEEP: Oh, I'm OK with that, actually. That's fine.

(LAUGHTER)

MONTAGNE: And that's the business news from MORNING EDITION on NPR News. Happy Holidays, Steve.

INSKEEP: Thank you.

MONTAGNE: I'm Renee Montagne.

INSKEEP: I'm Steve Inskeep.

Copyright © 2012 NPR. All rights reserved. Visit our website terms of use and permissions pages at www.npr.org for further information.

NPR transcripts are created on a rush deadline by Verb8tm, Inc., an NPR contractor, and produced using a proprietary transcription process developed with NPR. This text may not be in its final form and may be updated or revised in the future. Accuracy and availability may vary. The authoritative record of NPR’s programming is the audio record.