Op-Ed: We Need An X Prize For Nearly Everything

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Read Steven Johnson's Piece For Wired, 'Big Pharma Incentives Are Out Of Whack'

In a piece in Wired magazine, Steven Johnson argues that incentivized competitions such as that for the X Prize are the key to spurring innovation in just about every field. Johnson, author of Future Perfect, talks about where the X Prize model could be applied.

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