Smell Like Sushi Without Getting Your Hands Dirty

The fragrance company Demeter has introduced a new sushi scent. The company's website says it offers a whiff of seaweed and rice with a lemon-ginger essence. But it isn't fishy.

RENEE MONTAGNE, HOST:

And today's last word in business is, smells like what?

The fragrance company Demeter has introduced a new sushi scent. Yes, sushi. The company's website says it offers a whiff of seaweed and rice, with a lemon-ginger essence. But it isn't fishy. After all, the company says - if it smelled like fish, would you wear it?

(SOUNDBITE OF MUSIC)

Copyright © 2012 NPR. All rights reserved. Visit our website terms of use and permissions pages at www.npr.org for further information.

NPR transcripts are created on a rush deadline by a contractor for NPR, and accuracy and availability may vary. This text may not be in its final form and may be updated or revised in the future. Please be aware that the authoritative record of NPR’s programming is the audio.

Comments

 

Please keep your community civil. All comments must follow the NPR.org Community rules and terms of use, and will be moderated prior to posting. NPR reserves the right to use the comments we receive, in whole or in part, and to use the commenter's name and location, in any medium. See also the Terms of Use, Privacy Policy and Community FAQ.