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Smell Like Sushi Without Getting Your Hands Dirty

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Smell Like Sushi Without Getting Your Hands Dirty

Business

Smell Like Sushi Without Getting Your Hands Dirty

Smell Like Sushi Without Getting Your Hands Dirty

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  • <iframe src="https://www.npr.org/player/embed/164767097/164767218" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript

The fragrance company Demeter has introduced a new sushi scent. The company's website says it offers a whiff of seaweed and rice with a lemon-ginger essence. But it isn't fishy.

RENEE MONTAGNE, HOST:

And today's last word in business is, smells like what?

The fragrance company Demeter has introduced a new sushi scent. Yes, sushi. The company's website says it offers a whiff of seaweed and rice, with a lemon-ginger essence. But it isn't fishy. After all, the company says - if it smelled like fish, would you wear it?

(SOUNDBITE OF MUSIC)

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