Smell Like Sushi Without Getting Your Hands Dirty
RENEE MONTAGNE, HOST:
And today's last word in business is, smells like what?
The fragrance company Demeter has introduced a new sushi scent. Yes, sushi. The company's website says it offers a whiff of seaweed and rice, with a lemon-ginger essence. But it isn't fishy. After all, the company says - if it smelled like fish, would you wear it?
(SOUNDBITE OF MUSIC)
NPR transcripts are created on a rush deadline by a contractor for NPR, and accuracy and availability may vary. This text may not be in its final form and may be updated or revised in the future. Please be aware that the authoritative record of NPR's programming is the audio.