Hostess Brands To Begin Selling Its Assets

  • Playlist
  • Download
  • Embed
    <iframe src="" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript

Hostess Brands will start selling off its assets in a bankruptcy court in New York Monday. That prospect has struck fear in the hearts of lovers of Twinkies, Ding Dongs and Ho Hos. Sensing a possible shortage, some hopeful entrepreneurs took to eBay offering up many Hostess items at some exorbitant prices.


And our last word in business: Twinkie rush.

Hostess Brands today begins the process of selling off its assets in a bankruptcy court in New York. That process has struck fear in the hearts of lovers of the sugary-sweet Hostess products, like Twinkies, Ding Dongs and Ho Hos. Sensing a Twinkie panic and a possible shortage, over the weekend some entrepreneurs took to eBay, offering up many Hostess brands at some very exorbitant prices.


How about $10,000 for a box of Twinkies? That's 10 Twinkies - but you do get free shipping.

MONTAGNE: And good luck to that. The fact is Twinkies have brought in $68 million of revenue to Hostess already this year, and those profits talk, which is why industry analysts say you can rest easy. It's very likely Twinkies and Ding Dongs will continue to be stocked on the corner store shelves, just with a different owner.

And that's the business news on MORNING EDITION from NPR News. I'm Renee Montagne.

WERTHEIMER: And I'm Linda Wertheimer.

Copyright © 2012 NPR. All rights reserved. Visit our website terms of use and permissions pages at for further information.

NPR transcripts are created on a rush deadline by a contractor for NPR, and accuracy and availability may vary. This text may not be in its final form and may be updated or revised in the future. Please be aware that the authoritative record of NPR’s programming is the audio.



Please keep your community civil. All comments must follow the Community rules and terms of use, and will be moderated prior to posting. NPR reserves the right to use the comments we receive, in whole or in part, and to use the commenter's name and location, in any medium. See also the Terms of Use, Privacy Policy and Community FAQ.

NPR thanks our sponsors

Become an NPR sponsor

Support comes from