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Nielsen Study Notices Growth In Social TV

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Nielsen Study Notices Growth In Social TV

Television

Nielsen Study Notices Growth In Social TV

Nielsen Study Notices Growth In Social TV

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  • <iframe src="https://www.npr.org/player/embed/166464854/166465372" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript

Renee Montagne talks to Dierdre Bannon of Nielsen about its new report on social media use. Among the findings: explosive growth in Social TV, which is people watching television while connected to social media on smartphones and tablets.

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