NPR logo

Nielsen Study Notices Growth In Social TV

  • Download
  • <iframe src="https://www.npr.org/player/embed/166464854/166465372" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript
Nielsen Study Notices Growth In Social TV

Television

Nielsen Study Notices Growth In Social TV

Nielsen Study Notices Growth In Social TV

  • Download
  • <iframe src="https://www.npr.org/player/embed/166464854/166465372" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript

Renee Montagne talks to Dierdre Bannon of Nielsen about its new report on social media use. Among the findings: explosive growth in Social TV, which is people watching television while connected to social media on smartphones and tablets.