Inauguration Swag Floods The Market

  • Playlist
  • Download
  • Embed
    <iframe src="" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript

The online retailer Cafe Press is happy to sell you inaugural mouse pads, shot glasses, and mugs. And the merchandise is bipartisan, including a sweatshirt with the message: "I was Anti-Obama Before It Was Cool."


And today's last word in business is swag. The presidential inauguration is days away, and that means a lot of commemorative merchandise is about to flood the market.


The online retailer Cafe Press is happy to sell you an inaugural mouse pad, or a shot glass, or a mug with the president's mug. And the merchandise is bipartisan. That includes a sweatshirt with the message: I was Anti-Obama Before It Was Cool.

INSKEEP: Cafe Press keeps track of which items sell better. Since the election, 55 percent of the merchandise sold has been pro-Obama. That 55 percent is right around the president's approval rating lately, but it's also down sharply from 85 percent pro-Obama merchandise sold four years ago.

That's the business news on MORNING EDITION, from NPR News. I'm Steve Inskeep.

MONTAGNE: And I'm Renee Montagne.


Copyright © 2013 NPR. All rights reserved. Visit our website terms of use and permissions pages at for further information.

NPR transcripts are created on a rush deadline by a contractor for NPR, and accuracy and availability may vary. This text may not be in its final form and may be updated or revised in the future. Please be aware that the authoritative record of NPR’s programming is the audio.



Please keep your community civil. All comments must follow the Community rules and terms of use, and will be moderated prior to posting. NPR reserves the right to use the comments we receive, in whole or in part, and to use the commenter's name and location, in any medium. See also the Terms of Use, Privacy Policy and Community FAQ.

NPR thanks our sponsors

Become an NPR sponsor

Support comes from