Spanish-Language Network Univision Ranks 3rd In U.S. Ratings

The latest TV ratings are out and CBS captured the top spot with help from its Super Bowl broadcast. Last fall, NBC was No. 1 but now it's fourth. What's surprising is that Spanish-language network Univision has surpassed NBC's ratings.

Copyright © 2013 NPR. For personal, noncommercial use only. See Terms of Use. For other uses, prior permission required.

STEVE INSKEEP, HOST:

NBC has had a terrible ratings period, but the news here is not so much the network's decline as the primary language spoken on a network that passed NBC. NPR's Mandalit del Barco has more on TV's February sweeps, starting with the network that, for the moment, is number one.

MANDALIT DEL BARCO, BYLINE: CBS broadcast this year's Super Bowl.

(SOUNDBITE OF SUPER BOWL)

UNIDENTIFIED MAN: The Super Bowl belongs to Baltimore.

BARCO: And with that, the network easily swept the February ratings competition for the coveted TV viewing adult audiences, aged 18 to 49. It's the first time that's happened for CBS since 1998. Last fall, NBC was number one in the ratings, boosted by its NFL Sunday night football broadcasts, and the singing competition "The Voice."

(SOUNDBITE OF TV SHOW, "THE VOICE")

UNIDENTIFIED WOMAN: (singing) Yeah, yeah, yeah...

BARCO: But with those two shows over for the season, the peacock network has fallen to number five.

BILL GORMAN: That their audiences fell so dramatically, that was pretty surprising.

BARCO: Bill Gorman is cofounder of TVByTheNumbers.com, a website that tracks the ratings and news of the TV industry. He says what was also somewhat surprising was that Univision passed NBC in the ratings.

GORMAN: They're spending more on programming, they get better marketing, their audience is growing. Univision has been closing the gap for quite some time with the English language broadcast networks. And they were close enough this season, so that when NBC fell as much as they did, Univision caught them, passed them.

BARCO: This is a first for a non-English language network, and Univision has been boasting about it on TV and online.

(SOUNDBITE OF AD)

UNIDENTIFIED MAN: The number one network for Hispanic Americans now beats NBC. Univision is the one for telenovelas, the one for news, the one for sports.

BARCO: And Gorman says it's the one he'll be watching out for to do even better with its fast growing demographic. Mandalit del Barco, NPR News.

Copyright © 2013 NPR. All rights reserved. No quotes from the materials contained herein may be used in any media without attribution to NPR. This transcript is provided for personal, noncommercial use only, pursuant to our Terms of Use. Any other use requires NPR's prior permission. Visit our permissions page for further information.

NPR transcripts are created on a rush deadline by a contractor for NPR, and accuracy and availability may vary. This text may not be in its final form and may be updated or revised in the future. Please be aware that the authoritative record of NPR's programming is the audio.

Comments

 

Please keep your community civil. All comments must follow the NPR.org Community rules and Terms of Use. NPR reserves the right to use the comments we receive, in whole or in part, and to use the commenter's name and location, in any medium. See also the Terms of Use, Privacy Policy and Community FAQ.

Support comes from: