Lego Looks Into Licensing Deal With 'The Simpsons'

The Danish toy company is talking with 20th Century Fox, according to a report in The Wall Street Journal. Lisa and Bart and the rest of the family may take on whole new lives as tiny, chunky plastic mini-figures.

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STEVE INSKEEP, HOST:

And today's last word in business is this: Lego becomes Legd'oh!

The Wall Street Journal says the Danish company Lego is interested in licensing "The Simpsons." In the long-running cartoon series, a remarkably similar toy company called Blocko makes an appearance in a couple of episodes.

(SOUNDBITE OF TV SHOW, "THE SIMPSONS")

(SOUNDBITE OF MUSIC)

YEARDLEY SMITH: (as Lisa Simpson) I kind of want to create my own thing. Do you sell any just plain sets?

UNIDENTIFIED ACTRESS: (As character) No. We do all the imagining for you.

SMITH: (as Lisa Simpson) Oh. Well, I'll just buy one of these and build something different.

UNIDENTIFIED ACTRESS: (As character) You do, and you'd better build yourself a lawyer.

INSKEEP: Seems the joke would be on the Simpsons now. Apparently, kids playing with Legos might now be able to swap Marge Simpson's blue beehive hairdo onto Homer's bald head.

(SOUNDBITE OF "THE SIMPSONS" THEME SONG)

INSKEEP: That's the business news on MORNING EDITION, from NPR News.

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