Lego Looks Into Licensing Deal With 'The Simpsons'

  • Playlist
  • Download
  • Embed
    <iframe src="" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript

The Danish toy company is talking with 20th Century Fox, according to a report in The Wall Street Journal. Lisa and Bart and the rest of the family may take on whole new lives as tiny, chunky plastic mini-figures.


And today's last word in business is this: Lego becomes Legd'oh!

The Wall Street Journal says the Danish company Lego is interested in licensing "The Simpsons." In the long-running cartoon series, a remarkably similar toy company called Blocko makes an appearance in a couple of episodes.



YEARDLEY SMITH: (as Lisa Simpson) I kind of want to create my own thing. Do you sell any just plain sets?

UNIDENTIFIED ACTRESS: (As character) No. We do all the imagining for you.

SMITH: (as Lisa Simpson) Oh. Well, I'll just buy one of these and build something different.

UNIDENTIFIED ACTRESS: (As character) You do, and you'd better build yourself a lawyer.

INSKEEP: Seems the joke would be on the Simpsons now. Apparently, kids playing with Legos might now be able to swap Marge Simpson's blue beehive hairdo onto Homer's bald head.


INSKEEP: That's the business news on MORNING EDITION, from NPR News.

Copyright © 2013 NPR. All rights reserved. Visit our website terms of use and permissions pages at for further information.

NPR transcripts are created on a rush deadline by a contractor for NPR, and accuracy and availability may vary. This text may not be in its final form and may be updated or revised in the future. Please be aware that the authoritative record of NPR’s programming is the audio.



Please keep your community civil. All comments must follow the Community rules and terms of use, and will be moderated prior to posting. NPR reserves the right to use the comments we receive, in whole or in part, and to use the commenter's name and location, in any medium. See also the Terms of Use, Privacy Policy and Community FAQ.

NPR thanks our sponsors

Become an NPR sponsor

Support comes from