During Lent, Fast-Food Chains Fish For Catholics

Easter's coming up — a special time of year for fast-food ads pitching their fish offerings. Arby's, Burger King and regional chains like Carl's Jr. are trying to net hungry Catholic customers who've given up meat for Lent.

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And today's last word in business is: Gone Fishing.

Easter is coming up: a special time of year for fast food ads pitching their fish food.


UNIDENTIFIED MAN #1: A meaty cut of Alaskan white fish.

UNIDENTIFIED MAN #2: A chicken sandwich and a premium Alaskan fish sandwich.

UNIDENTIFIED MAN #3: A codfish sandwich at Carl's Jr.

UNIDENTIFIED MAN #4: What about this fish?


What about their fish? Arby's, Burger King and regional chains like Carl's Jr. are trying to net hungry Catholic customers who've given up meat for Lent.

INSKEEP: McDonald's usual Lenten fare is Filet-O-Fish. But with floundering sales, the company is highlighting its new fishy nuggets called Fish McBites and a singing wall bass to sell them.


UNIDENTIFIED MAN #5: (Singing) Fishy fishy. Fish, fish, bites, McBites. Fish, fish, fish bites McBites.

MONTAGNE: Right. A little catchy, I guess.


MONTAGNE: People aren't taking the bait. They haven't made much of a sales splash for McDonald's.

INSKEEP: I can't imagine why not. If a fish sings at you from a plaque on the wall, don't you think oh, I want to eat that now?


MONTAGNE: I'm there. Yes, to slice it up.


INSKEEP: If your food is singing you may not be interested in that food. Anyway.

MONTAGNE: Well, that is the business news on MORNING EDITION from NPR News. I'm Renee Montagne.

INSKEEP: And I'm Steve Inskeep.


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