During Lent, Fast-Food Chains Fish For Catholics
STEVE INSKEEP, HOST:
And today's last word in business is: Gone Fishing.
Easter is coming up: a special time of year for fast food ads pitching their fish food.
(SOUNDBITE OF FAST FOOD ADS)
UNIDENTIFIED MAN #1: A meaty cut of Alaskan white fish.
UNIDENTIFIED MAN #2: A chicken sandwich and a premium Alaskan fish sandwich.
UNIDENTIFIED MAN #3: A codfish sandwich at Carl's Jr.
UNIDENTIFIED MAN #4: What about this fish?
RENEE MONTAGNE, HOST:
What about their fish? Arby's, Burger King and regional chains like Carl's Jr. are trying to net hungry Catholic customers who've given up meat for Lent.
INSKEEP: McDonald's usual Lenten fare is Filet-O-Fish. But with floundering sales, the company is highlighting its new fishy nuggets called Fish McBites and a singing wall bass to sell them.
(SOUNDBITE OF AD)
UNIDENTIFIED MAN #5: (Singing) Fishy fishy. Fish, fish, bites, McBites. Fish, fish, fish bites McBites.
MONTAGNE: Right. A little catchy, I guess.
MONTAGNE: People aren't taking the bait. They haven't made much of a sales splash for McDonald's.
INSKEEP: I can't imagine why not. If a fish sings at you from a plaque on the wall, don't you think oh, I want to eat that now?
MONTAGNE: I'm there. Yes, to slice it up.
INSKEEP: If your food is singing you may not be interested in that food. Anyway.
MONTAGNE: Well, that is the business news on MORNING EDITION from NPR News. I'm Renee Montagne.
INSKEEP: And I'm Steve Inskeep.
(SOUNDBITE OF MUSIC)
NPR transcripts are created on a rush deadline by Verb8tm, Inc., an NPR contractor, and produced using a proprietary transcription process developed with NPR. This text may not be in its final form and may be updated or revised in the future. Accuracy and availability may vary. The authoritative record of NPR’s programming is the audio record.