Samsung To Unveil Galaxy S4

Samsung is planning to unveil its new Galaxy S4 smartphone Thursday night in New York City, throwing down a new challenge to Apple's iPhone. The new Galaxy will be the flagship device on Google's Android platform, which dominates the smartphone market.

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RENEE MONTAGNE, HOST:

NPR's business news starts with Samsung's new star.

At least the company hopes it is a star. Samsung is planning to unveil its new Galaxy S4 smartphone tonight in New York City, throwing down a new challenge to Apple's iPhone. The new Galaxy will be the flagship device on Google's Android platform, which dominates the smartphone market.

STEVE INSKEEP, HOST:

Samsung is now the sales leader for the industry, selling almost 385,000,000 cell phones last year.

MONTAGNE: Apple rarely talks about its marketing strategy, but yesterday Apple's marketing chief gave an interview talking up customer satisfaction with the iPhone.

INSKEEP: And what do you know, he didn't like the Android. He called the Android experience, quote "simply not as good as an iPhone."

MONTAGNE: Apple has good reason to be on the attack. Its shares are down 15 percent this year alone. Meanwhile, Samsung's profits have been soaring.

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