Virgin America Offers Seat-To-Seat Service

The service is available on all of its U.S. flights. It allows passengers to send unsolicited treats to fellow travelers at the touch of a button.

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RENEE MONTAGNE, HOST:

Our last word in business is good news for the jet setting romantic, possibly bad news for most everyone else on board.

STEVE INSKEEP, HOST:

Virgin Airlines has announced a new service called seat-to-seat delivery, now available on all U.S. flights, which allows passengers to send unsolicited treats to fellow travelers at the touch of a button.

(SOUNDBITE OF MUSIC)

SIR RICHARD BRANSON: Just order a drink, meal or snack, select his or her seat and don't forget to seal the deal with a suggestive seat-to-seat chat.

UNIDENTIFIED MAN: I'm not a betting man but I'd say your chance of de-planing with a plus-one are at least 50 percent.

MONTAGNE: Yikes. That's Virgin's owner Sir Richard Branson and his guide to getting lucky.

(LAUGHTER)

MONTAGNE: Un-official media sites and frequent flyers sound less than thrilled about the new service. Do we note a hint of sarcasm in this comment that was posted online?

INSKEEP: Hitting on people in an enclosed space where nobody can possibly leave, obviously a really good idea.

MONTAGNE: And that's the business news on MORNING EDITION from NPR News. I'm Renee Montagne.

INSKEEP: I'm Steve Inskeep.

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