Chuck E. Cheese Slims Down Along With Restaurant's Profits
DAVID GREENE, HOST:
Good morning. I'm David Greene. If you're like me you remember some great birthdays at Chuck E. Cheese. The mascot at the pizza joint, an oversized rodent, gave the best birthday hugs. But these days Chuck E. is just not himself. It looks like he's been on a major diet. The restaurant chain has had a few tough years.
Let's just say their profits have been thinning. And as part of a new marketing strategy, so has Chuck E. I guess if cheese won't help you lose weight, shareholders will. It's MORNING EDITION.
NPR transcripts are created on a rush deadline by a contractor for NPR, and accuracy and availability may vary. This text may not be in its final form and may be updated or revised in the future. Please be aware that the authoritative record of NPR's programming is the audio.