Chuck E. Cheese Slims Down Along With Restaurant's Profits

The rodent mascot of the pizza joint is just not himself these days. The restaurant chain has had a few tough years, with thinning profits, and part of its marketing strategy has Chuck E. thinning, too.

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DAVID GREENE, HOST:

Good morning. I'm David Greene. If you're like me you remember some great birthdays at Chuck E. Cheese. The mascot at the pizza joint, an oversized rodent, gave the best birthday hugs. But these days Chuck E. is just not himself. It looks like he's been on a major diet. The restaurant chain has had a few tough years.

Let's just say their profits have been thinning. And as part of a new marketing strategy, so has Chuck E. I guess if cheese won't help you lose weight, shareholders will. It's MORNING EDITION.

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