"I think stories are necessary, just as necessary as food and love. It's how we make meaning of our lives." — Chimamanda Adichie

"I think stories are necessary, just as necessary as food and love. It's how we make meaning of our lives." — Chimamanda Adichie TED hide caption

toggle caption TED
"I think stories are necessary, just as necessary as food and love. It's how we make meaning of our lives." — Chimamanda Adichie

"I think stories are necessary, just as necessary as food and love. It's how we make meaning of our lives." — Chimamanda Adichie

TED

Framing The Story

In this hour, TED speakers explore the art of storytelling — and how good stories have the power to transform our perceptions of the world.

Stories ignite our imagination, let us leap over cultural walls and cross the barriers of time. In this hour, TED speakers explore the art of storytelling — and how good stories have the power to transform our perceptions of the world.

Filmmaker Andrew Stanton on the TED stage in 2012. James Duncan Davidson/TED hide caption

toggle caption James Duncan Davidson/TED

What Makes A Good Story?

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Entendre la forêt pousser Chapelier Fou
Gymnopedies (piano) : No. 3 - Lent Et Grave Frank Glazer

"A book cover designer is making a piece of art — a piece of design — that's very much in service to another piece of art." — Chip Kidd James Duncan Davidson/TED hide caption

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How Do Book Covers Tell Their Own Stories?

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Music for Children IV: The Pony Trap (Gaiamente) William Walton
Put on Your Sunday Clothes Various Artists