Tact, Tone And Timing: The Power Of Apology


Dr. Manoj Jain, infectious disease physician
Jennifer Robbennolt, professor of law and psychology, University of Illinois
Guy Winch, psychologist and author of Emotional First Aid

An effective apology involves a delicate balance between tact, tone and timing. In high-stakes settings, when jobs and reputations are on the line, it can be even harder. The significance of an apology can vary in different settings and professions.



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