Twitter To Allow Advertisers To Target Customers

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Unlike Facebook and Google, Twitter will allow its users to opt out if they are concerned about privacy. The company is projecting ad revenues of $500 million this year, and double that in 2014.

DAVID GREENE, HOST:

NPR's business news starts with targeted advertising.

(SOUNDBITE OF MUSIC)

GREENE: Twitter has decided to allow advertisers to target their customers. However, unlike Facebook and Google, Twitter will allow its users to opt-out if they're concerned about privacy. Still, the company is projecting ad revenues of a half-billion dollars this year and double that in 2014.

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