Companies Cash In On Royal Baby Watch
DAVID GREENE, HOST:
And today's last word in business is: Baby Boom.
RENEE MONTAGNE, HOST:
A royal baby boom, that is, as the due date for Princess Kate's first born approaches. It's this Saturday. Companies across the United Kingdom are looking to cash in.
GREENE: Advertising Age reports that Harrod's, the venerable British department store, is selling royal baby china. Krispy Kreme is offering doughnuts with pink or blue filling, which color you get is a surprise - like the baby's gender.
MONTAGNE: There's also a new children's book out called, "Shhh! Don't Wake the Royal Baby." And, of course, the nation's bookkeepers are in on the action. Right now, the smart money is on a girl with brown hair named Alexandra.
And that's the business news NPR News from MORNING EDITION. I'm Renee Montagne.
GREENE: And shhh, I'm David Greene.
NPR transcripts are created on a rush deadline by Verb8tm, Inc., an NPR contractor, and produced using a proprietary transcription process developed with NPR. This text may not be in its final form and may be updated or revised in the future. Accuracy and availability may vary. The authoritative record of NPR’s programming is the audio record.