Companies Cash In On Royal Baby Watch

Britain's latest royal may arrive this weekend. Advertising Age reports Harrod's, the venerable British department store, is selling royal baby china. Others getting in on the action: Krispy Kreme is offering doughnuts with pink or blue filling, which color you get is a surprise — just like the baby's gender.

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DAVID GREENE, HOST:

And today's last word in business is: Baby Boom.

RENEE MONTAGNE, HOST:

A royal baby boom, that is, as the due date for Princess Kate's first born approaches. It's this Saturday. Companies across the United Kingdom are looking to cash in.

GREENE: Advertising Age reports that Harrod's, the venerable British department store, is selling royal baby china. Krispy Kreme is offering doughnuts with pink or blue filling, which color you get is a surprise - like the baby's gender.

MONTAGNE: There's also a new children's book out called, "Shhh! Don't Wake the Royal Baby." And, of course, the nation's bookkeepers are in on the action. Right now, the smart money is on a girl with brown hair named Alexandra.

And that's the business news NPR News from MORNING EDITION. I'm Renee Montagne.

GREENE: And shhh, I'm David Greene.

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