London Bookseller Forgoes Big Profit On J.K. Rowling Book

After it was revealed that J.K. Rowling was the real author of Robert Galbraith's The Cuckoo's Calling, the price of a signed first edition jumped to more than $1,500 on sites like eBay. London bookshop owner David Headley could have taken advantage of that soaring value. Instead, he kept the price of the 250 signed copies he had at the cover price — about $26.

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DAVID GREENE, HOST:

Speaking of pouring a drink, how about raising a glass to this bookseller. Today's last word in business is one generous retailer.

RENEE MONTAGNE, HOST:

We learned last week that J.K. Rowling - of Harry Potter fame - was also the hidden author of the crime novel "The Cuckoo's Calling." She had released it under the nom de plume, Robert Galbraith.

GREENE: After that was revealed, the price of a signed first edition immediately jumped to more than $1,500 on sites like eBay.

MONTAGNE: London bookshop owner David Headley could have taken advantage of that soaring value. He had 250 signed copies on his shelf.

GREENE: But instead, he kept the price of those special editions at the cover price - about $26.

MONTAGNE: Headley tweeted over the weekend that the books are all sold out. But he did set aside four copies: one for himself and each member of his staff.

That's the business news on MORNING EDITION. I'm Renee Montagne.

GREENE: And I'm David Greene.

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