Ahead Of The Curve: LG Takes Orders For OLED TVs

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LG is taking preorders in the U.S. for new 55-inch TVs with screens that are curved, not flat. So-called OLED technology allows for super-thin, flexible screens and vibrant colors. The retail price is $15,000.

RENEE MONTAGNE, HOST:

And for our last word in business today, the world is not flat and neither are some new TVs.

DAVID GREENE, HOST:

That's right. LG is taking preorders in the United States for its new 55-inch TVs. They're not flat, they're curved. Samsung already sells something like this in South Korea.

MONTAGNE: The screens bend away from the viewer. Apparently, what's known as OLED technology allows for super-thin, flexible screens and vibrant colors.

GREENE: But you better really, really like the curve and those colors because the retail price for one of these things - $15,000.

That's the business news on MORNING EDITION from NPR News. I'm David Greene.

MONTAGNE: And I'm Renee Montagne.

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