Original Singer Of 'Chock Full O'Nuts' Jingle Dies

The former singer of the "Chock Full O'Nuts" jingle has died. Page Morton Black was 97. She sang the jingle for her husband's coffee company and the tune was widely played — mostly in the New York area — in the 1960s.

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ROBERT SIEGEL, HOST:

From NPR News, this is ALL THINGS CONSIDERED. I'm Robert Siegel.

A moment now to take note of the passing of a once ubiquitous figure in regional advertising. If you lived in parts of the eastern U.S. in the 1960s and '70s, there was no escaping this voice.

(SOUNDBITE OF A COMMERCIAL)

PAGE MORTON BLACK: (Singing) Chock Full o'Nuts is that heavenly coffee, better coffee a millionaire's money can't buy.

SIEGEL: Page Morton Black sang that jingle in praise of Chock Full o'Nuts coffee. This past weekend, she died at age 97.

Page Black's anonymous voice crept into the memories of millions of people who lived in the New York area, including me. And not only did she sing the catchy tune for company founder William Black, she also won his heart and became his wife - his third wife.

And by the way, when the jingle was revived with a different singer in recent years, millionaire sounded a bit feeble. So the final line was adjusted for inflation.

(SOUNDBITE OF A COMMERCIAL)

UNIDENTIFIED WOMAN: (Singing) Better coffee a billionaire's money can't buy.

SIEGEL: By the way there are no nuts in Chock Full o'Nuts coffee. And the company's one time vice president and director of personnel was certainly America's most famous coffee executive ever. He was Jackie Robinson, in his career after retiring from baseball.

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