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Mega Merger Combines Ad Companies Publicis, Omnicom

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Mega Merger Combines Ad Companies Publicis, Omnicom

Business

Mega Merger Combines Ad Companies Publicis, Omnicom

Mega Merger Combines Ad Companies Publicis, Omnicom

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  • <iframe src="https://www.npr.org/player/embed/206555373/206555352" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
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France's Publicis and U.S.-based Omnicom announced Sunday night that they're joining forces. Together, they'll be the largest advertising holding company in the world.

LINDA WERTHEIMER, HOST:

NPR's business news begins with the mega-advertising merger.

(SOUNDBITE OF MUSIC)

WERTHEIMER: France's Publicis and U.S.-based Omnicom announced last night that they're joining forces. Together, they'll be the largest advertising holding company in the world. Holding companies are parent corporations that control other businesses. The new company would have a market cap of $35 billion and more than 130,000 employees.

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