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AmEx To Partner With League Of Legends Video Game

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AmEx To Partner With League Of Legends Video Game

Business

AmEx To Partner With League Of Legends Video Game

AmEx To Partner With League Of Legends Video Game

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  • <iframe src="https://www.npr.org/player/embed/211618097/211618634" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
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Images and characters from the video game League of Legends will adorn prepaid AmEx debit cards. Each purchase made with the card earns the user points to buy characters and other extras to keep gamers playing online.

RENEE MONTAGNE, HOST:

And our last word in business: marketing to millennials. American Express is targeting the demographic of young, mostly male, fans of the online video game "League of Legions."

(SOUNDBITE OF VIDEO GAME MUSIC)

MONTAGNE: Images and characters from that game will adorn prepaid AmEx debit cards, appealing to the millions who play "League of Legions" and watch the live video stream of others playing the game.

DAVID GREENE, HOST:

Now, each purchase made with the card earns the user points, but you can't trade these points in for airline miles or a rental car upgrade. They will buy you characters and other extras, to keep you playing the online game.

And that's the business news on MORNING EDITION from NPR News. I'm David Greene.

MONTAGNE: And I'm Renee Montagne.

(SOUNDBITE OF VIDEO GAME MUSIC)

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