Magazine Touts Arizona's Foliage Over Vermont's Colors

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Vermonters may not have believed their eyes when they saw this magazine headline: Autumn In Arizona & Why It's Better Here Than It Is In Vermont." Arizona Highways made the claim for that states fall colors. The publisher says the story was an effort to show that Arizona isn't just desert


And today's last word in business is: say what?

That was roughly the reaction of Vermonters who read this magazine headline. Quote: "Autumn In Arizona and Why It's Better Here Than It Is In Vermont."


You see, leaf-peepers, those are the tourists who head north to look at the colorful foliage, are a huge part of the state's economy. An estimated 3.5 million people visit Vermont during the season, spending some $130 million.

GREENE: Arizona Highway made the bold claim for that state's own fall colors. Their publisher says the story was just an effort to show that Arizona is not just desert.

MONTAGNE: In response, the Vermont Life magazine took a jab at Arizona's biggest draw - the Grand Canyon, saying - tongue firmly in cheek - that they had a bigger canyon.

GREENE: A place that surely all of you have heard of: It's Vermont's famous Quechee Gorge.


GREENE: We'll vacation there next time, Renee.

That's the business news on MORNING EDITION, from NPR News. I'm David Greene.

MONTAGNE: And I'm Renee Montagne.

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