One Direction Heats Up Labor Day Box Office
STEVE INSKEEP, HOST:
And today's last word in business is: boy band. Because what's better than one teenage heartthrob? Five of them. In 3-D.
The Irish-English pop group One Direction helped Hollywood break a Labor Day weekend record. Their 3-D concert film "One Direction: This is Us" grossed $17 million in its first three days to top the weekend box office. That's a nice take for the Morgan Spurlock music documentary, which cost a modest $10 million to make.
(SOUNDBITE OF MOVIE, ONE DIRECTION: THIS IS US")
UNIDENTIFIED MAN: Make some noise...
ONE DIRECTION: (Singing) And we danced all night to the best song ever...
UNIDENTIFIED MAN: As a group, we've always got people to share experience with.
INSKEEP: Who could resist that tousled hair, those charming British accents, those backstage phone calls home to mum? Not hundreds of thousands of teenage girls. The Hollywood Reporter says the audience was close to 90 percent female, and the vast majority of them were under 17.
That's the business news on that other teen sensation, MORNING EDITION from NPR News. I'm Steve Inskeep.
(SOUNDBITE OF SONG, "BEAUTIFUL")
DIRECTION: (Singing) ...what I can see. You'll understand why I want you so desperately. Right now I'm looking at you and I can't believe. You don't know, oh oh, you don't know you're beautiful. Oh, oh, you don't know you're beautiful. Oh oh, that's what makes you beautiful.
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