Retailer Blames Unlucky 13 For Lower Earnings

  • Playlist
  • Download
  • Embed
    Embed <iframe src="http://www.npr.org/player/embed/222023201/222018419" width="100%" height="290" frameborder="0" scrolling="no">
  • Transcript

Men's Wearhouse stocks are down 10 percent, CEO Doug Ewert thinks he knows the reason why. The fear of the number 13. He blames superstitious brides for postponing their weddings to avoid 2013.

RENEE MONTAGNE, HOST:

Good morning. I'm Renee Montagne. Men's Wearhouse has a slogan: You're going to like the way you look. The famous formal wear store does not like the way it looks in 2013 - stocks are down. And CEO Doug Ewert thinks he knows one reason - the fear of the number 13. He blames superstitious brides for postponing their weddings to avoid 2013. Even though it's supposed to be cheaper to tie the knot in an unlucky year. And on this Friday the 13th, it's MORNING EDITION.

Copyright © 2013 NPR. All rights reserved. Visit our website terms of use and permissions pages at www.npr.org for further information.

NPR transcripts are created on a rush deadline by a contractor for NPR, and accuracy and availability may vary. This text may not be in its final form and may be updated or revised in the future. Please be aware that the authoritative record of NPR’s programming is the audio.

Comments

 

Please keep your community civil. All comments must follow the NPR.org Community rules and terms of use, and will be moderated prior to posting. NPR reserves the right to use the comments we receive, in whole or in part, and to use the commenter's name and location, in any medium. See also the Terms of Use, Privacy Policy and Community FAQ.