How Do Book Covers Tell Their Own Stories?

More From This Episode

Part 3 of the TED Radio Hour episode Framing The Story.

About Chip Kidd's TEDTalk

Chip Kidd doesn't judge a book by its cover; he creates covers that embody the books — and he does it with a wicked sense of humor. Kidd showcases the art and deep thought of his cover designs.

Jurassic Park

Chip Kidd designed the iconic book cover for the novel Jurassic Park.

About Chip Kidd

Chip Kidd's book jacket designs spawned a revolution in the art of American book packaging. A Chip Kidd cover is unexpected, nonformulaic and perfectly right for the text within. As a graphic designer for Alfred A. Knopf since 1986, Kidd has designed shelves full of books, including classics you can picture in a snap like Jurassic Park. As editor of comics for Pantheon, Kidd has commissioned work from graphic novelists like Chris Ware, Art Spiegelman, Dan Clowes and Ben Katchor. He's a novelist as well, author of The Cheese Monkeys and The Learners.

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