Wonder Bread To Reappear On Grocers' Shelves

After a 10 month hiatus, Wonder Bread is back and it could be on store shelves in some areas on Monday. Production of the bread stopped when Hostess went out of business.

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When the snack company Hostess shuttered its doors last year, America almost lost a host of classic supermarket staples - not just Twinkies but also a bread that in its day, revolutionized American kitchens.




GREENE: Wonder Bread could soon make a comeback.


According to the Sacramento Bee newspaper, the company that bought Hostess Bread brands as part of a bankruptcy deal may put the legendary white bread back on store shelves as early as this week. Sacramento is home to a bakery that produced Wonder Bread, and that may reopen.

GREENE: The company behind the Wonder Bread revival is gambling that American consumers still want white bread, and it's a reasonable bet. Aaron Bobrow Strain is author of a book called "White Bread."

AARON BOBROW-STRAIN: Even as the attention shifts to local, artisanal, handmade and organic foods, we're still eating at least a billion loaves of industrial white bread a year.

GREENE: Flowers Foods is the company that's now behind Wonder Bread and as part of the deal last summer, it acquired other Hostess brands, like Home Pride.

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