Wonder Bread To Reappear On Grocers' Shelves

After a 10 month hiatus, Wonder Bread is back and it could be on store shelves in some areas on Monday. Production of the bread stopped when Hostess went out of business.

Copyright © 2013 NPR. For personal, noncommercial use only. See Terms of Use. For other uses, prior permission required.

DAVID GREENE, HOST:

When the snack company Hostess shuttered its doors last year, America almost lost a host of classic supermarket staples - not just Twinkies but also a bread that in its day, revolutionized American kitchens.

(SOUNDBITE OF AD)

(MUSIC)

UNIDENTIFIED ANNOUNCER: Eat Wonder Bread!

GREENE: Wonder Bread could soon make a comeback.

STEVE INSKEEP, HOST:

According to the Sacramento Bee newspaper, the company that bought Hostess Bread brands as part of a bankruptcy deal may put the legendary white bread back on store shelves as early as this week. Sacramento is home to a bakery that produced Wonder Bread, and that may reopen.

GREENE: The company behind the Wonder Bread revival is gambling that American consumers still want white bread, and it's a reasonable bet. Aaron Bobrow Strain is author of a book called "White Bread."

AARON BOBROW-STRAIN: Even as the attention shifts to local, artisanal, handmade and organic foods, we're still eating at least a billion loaves of industrial white bread a year.

GREENE: Flowers Foods is the company that's now behind Wonder Bread and as part of the deal last summer, it acquired other Hostess brands, like Home Pride.

Copyright © 2013 NPR. All rights reserved. No quotes from the materials contained herein may be used in any media without attribution to NPR. This transcript is provided for personal, noncommercial use only, pursuant to our Terms of Use. Any other use requires NPR's prior permission. Visit our permissions page for further information.

NPR transcripts are created on a rush deadline by a contractor for NPR, and accuracy and availability may vary. This text may not be in its final form and may be updated or revised in the future. Please be aware that the authoritative record of NPR's programming is the audio.

Comments

 

Please keep your community civil. All comments must follow the NPR.org Community rules and terms of use, and will be moderated prior to posting. NPR reserves the right to use the comments we receive, in whole or in part, and to use the commenter's name and location, in any medium. See also the Terms of Use, Privacy Policy and Community FAQ.