Wonder Bread To Reappear On Grocers' Shelves
DAVID GREENE, HOST:
When the snack company Hostess shuttered its doors last year, America almost lost a host of classic supermarket staples - not just Twinkies but also a bread that in its day, revolutionized American kitchens.
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UNIDENTIFIED ANNOUNCER: Eat Wonder Bread!
GREENE: Wonder Bread could soon make a comeback.
STEVE INSKEEP, HOST:
According to the Sacramento Bee newspaper, the company that bought Hostess Bread brands as part of a bankruptcy deal may put the legendary white bread back on store shelves as early as this week. Sacramento is home to a bakery that produced Wonder Bread, and that may reopen.
GREENE: The company behind the Wonder Bread revival is gambling that American consumers still want white bread, and it's a reasonable bet. Aaron Bobrow Strain is author of a book called "White Bread."
AARON BOBROW-STRAIN: Even as the attention shifts to local, artisanal, handmade and organic foods, we're still eating at least a billion loaves of industrial white bread a year.
GREENE: Flowers Foods is the company that's now behind Wonder Bread and as part of the deal last summer, it acquired other Hostess brands, like Home Pride.