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Wonder Bread To Reappear On Grocers' Shelves

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Wonder Bread To Reappear On Grocers' Shelves

Business

Wonder Bread To Reappear On Grocers' Shelves

Wonder Bread To Reappear On Grocers' Shelves

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After a 10 month hiatus, Wonder Bread is back and it could be on store shelves in some areas on Monday. Production of the bread stopped when Hostess went out of business.

DAVID GREENE, HOST:

When the snack company Hostess shuttered its doors last year, America almost lost a host of classic supermarket staples - not just Twinkies but also a bread that in its day, revolutionized American kitchens.

(SOUNDBITE OF AD)

(MUSIC)

UNIDENTIFIED ANNOUNCER: Eat Wonder Bread!

GREENE: Wonder Bread could soon make a comeback.

STEVE INSKEEP, HOST:

According to the Sacramento Bee newspaper, the company that bought Hostess Bread brands as part of a bankruptcy deal may put the legendary white bread back on store shelves as early as this week. Sacramento is home to a bakery that produced Wonder Bread, and that may reopen.

GREENE: The company behind the Wonder Bread revival is gambling that American consumers still want white bread, and it's a reasonable bet. Aaron Bobrow Strain is author of a book called "White Bread."

AARON BOBROW-STRAIN: Even as the attention shifts to local, artisanal, handmade and organic foods, we're still eating at least a billion loaves of industrial white bread a year.

GREENE: Flowers Foods is the company that's now behind Wonder Bread and as part of the deal last summer, it acquired other Hostess brands, like Home Pride.

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