NPR logo

German Businessman Who Built Gummi Empire Dies At 90

  • Download
  • <iframe src="https://www.npr.org/player/embed/235201874/235203333" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript
German Businessman Who Built Gummi Empire Dies At 90

Business

German Businessman Who Built Gummi Empire Dies At 90

German Businessman Who Built Gummi Empire Dies At 90

  • Download
  • <iframe src="https://www.npr.org/player/embed/235201874/235203333" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript

In 1945, Hans Riegel took over the gummi bear company founded by his father. He transformed Haribo from a local German candy company to a household name recognized around the world.

RENEE MONTAGNE, HOST:

Let's turn from things you'd like your kids to eat to things they actually want to eat. Today's last word in business is: Haribo.

STEVE INSKEEP, HOST:

We are sad to report that the man who built the candy empire known as the Happy World of Haribo died yesterday. In 1945, Hans Riegel took over the gummi bear company founded by his father and transformed it from a local German candy maker to a household name recognized around the world.

MONTAGNE: Riegel regularly watched cartoons and read comic books to find inspiration for his gummi creatures. As he once said: I love children; they are my customers. I have to be informed about what they want to nibble. Clearly, he was on to something.

INSKEEP: And today, Haribo has an estimated annual profit of $2 billion, and produces 100 million gummi bears per day. Which means someone in the world is eating 100 million gummi bears per day. Because, as the jingle goes, kids and grownups love them so.

And that's the business news on MORNING EDITION, from NPR News. I'm Steve Inskeep.

MONTAGNE: And I'm Renee Montagne.

Copyright © 2013 NPR. All rights reserved. Visit our website terms of use and permissions pages at www.npr.org for further information.

NPR transcripts are created on a rush deadline by Verb8tm, Inc., an NPR contractor, and produced using a proprietary transcription process developed with NPR. This text may not be in its final form and may be updated or revised in the future. Accuracy and availability may vary. The authoritative record of NPR’s programming is the audio record.

Comments

 

Please keep your community civil. All comments must follow the NPR.org Community rules and terms of use, and will be moderated prior to posting. NPR reserves the right to use the comments we receive, in whole or in part, and to use the commenter's name and location, in any medium. See also the Terms of Use, Privacy Policy and Community FAQ.