Preparing For The Big One, Whisper Campaigns, 'Frankenstein'

Cars lie smashed by the collapsed Interstate 5 connector a few hours after the Northridge earthquake on Jan. 17, 1994, in California. i i

hide captionCars lie smashed by the collapsed Interstate 5 connector a few hours after the Northridge earthquake on Jan. 17, 1994, in California.

AFP/Getty Images
Cars lie smashed by the collapsed Interstate 5 connector a few hours after the Northridge earthquake on Jan. 17, 1994, in California.

Cars lie smashed by the collapsed Interstate 5 connector a few hours after the Northridge earthquake on Jan. 17, 1994, in California.

AFP/Getty Images

In this weekend's podcast of All Things Considered, host Arun Rath explores the power of Hollywood whisper campaigns, learns what some people are doing to prepare for "the big one," and talks to first time composer Alexander Ebert.

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