China Celebrates Singles Day By Buying Stuff

The holiday is a Chinese twist on Valentine's Day, a day to focus not on couples but on yourself. And apparently the concept is good for business. It has led to an unprecedented online shopping spree.

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STEVE INSKEEP, HOST:

And today's last word in business is: singles sales.

Yesterday, as Americans mark Veterans Day, China celebrated Singles Day. The holiday is a Chinese twist on Valentine's Day, a day to focus not on couples but on yourself.

LINDA WERTHEIMER, HOST:

And apparently the concept is good for business. It has led to an unprecedented online shopping spree. Internet sales in China yesterday beat out last year's U.S. Black Friday and Cyber Monday sales combined.

INSKEEP: Ali Baba, a Chinese e-commerce company, shattered their one-day online sales record by 80 percent. A great leap forward and a cultural revolution of sorts.

That's the business news on from NPR News. I'm Steve Inskeep.

WERTHEIMER: And I'm Linda Wertheimer.

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