Adidas To Unveil Design Of World Cup Ball

  • Playlist
  • Download
  • Embed
    Embed <iframe src="" width="100%" height="290" frameborder="0" scrolling="no">
  • Transcript

Sports equipment and apparel company Adidas on Tuesday unveils the soccer ball to be used during next year's World Cup in Brazil. A contest was held to name the ball. The winning name: Brazuca.


All right. From Planet Money's t-shirt to another popular item that is sewn together. Today in Rio, Adidas unveils the soccer ball that will be used during next year's World Cup in Brazil.


It's called the Brazuca. That's a world Brazilians use to describe their national pride. Brazuca was the overwhelming choice in a national name-the-ball contest. It handily beat out the closest challenger, the bossa nova.

GREENE: Both pretty catchy. Now, to mark the World Cup ball's grand unveiling, Adidas says every baby born in Brazil today will be entitled to a Brazuca of his or her own.

Copyright © 2013 NPR. All rights reserved. Visit our website terms of use and permissions pages at for further information.

NPR transcripts are created on a rush deadline by a contractor for NPR, and accuracy and availability may vary. This text may not be in its final form and may be updated or revised in the future. Please be aware that the authoritative record of NPR’s programming is the audio.



Please keep your community civil. All comments must follow the Community rules and terms of use, and will be moderated prior to posting. NPR reserves the right to use the comments we receive, in whole or in part, and to use the commenter's name and location, in any medium. See also the Terms of Use, Privacy Policy and Community FAQ.