Adidas To Unveil Design Of World Cup Ball

Sports equipment and apparel company Adidas on Tuesday unveils the soccer ball to be used during next year's World Cup in Brazil. A contest was held to name the ball. The winning name: Brazuca.

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All right. From Planet Money's t-shirt to another popular item that is sewn together. Today in Rio, Adidas unveils the soccer ball that will be used during next year's World Cup in Brazil.


It's called the Brazuca. That's a world Brazilians use to describe their national pride. Brazuca was the overwhelming choice in a national name-the-ball contest. It handily beat out the closest challenger, the bossa nova.

GREENE: Both pretty catchy. Now, to mark the World Cup ball's grand unveiling, Adidas says every baby born in Brazil today will be entitled to a Brazuca of his or her own.

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