'B-Rock Obeezy' Parody Touts The Affordable Care Act

Obama impersonator Iman Crosson portrays the president's hip-hop alter ego in the California state insurance exchange outreach effort called "Tell a Friend — Get Covered."

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RENEE MONTAGNE, HOST:

The success of the Affordable Care Act depends in large part on getting young people to buy in.

DAVID GREENE, HOST:

Which brings us to today's last word in business: B-RockObeezy.

(SOUNDBITE OF RAP SONG)

IMAN CROSSON: (Rapping) Well, I'm in the Oval Office, call me President Barack. President Barack. President Barack. When my critics get an attitude, I tell them to stop. I tell them to stop. I tell them to stop. And if you need that new health care, sign up 'cause it's hot. Sign up 'cause it's hot. Sign up 'cause it's hot. I'm commander in chief and I'm...

GREENE: OK. That's Obama impersonator Iman Crosson as the president's hip-hop alter ego, B-Rock Obeezy, touting the Affordable Care to the tune of Snoop Dogg's "Drop It like It's Hot."

MONTAGNE: The parody is part of a wider outreach effort called Tell A Friend - Get Covered, organized by California's state insurance exchange. It will include messages from several celebrities, asking you to - at least if you're young - sign up 'cause it's hot.

That's the business news on MORNING EDITION, from NPR News. I'm Renee Montagne.

GREENE: And I'm David Greene.

(SOUNDBITE OF MUSIC)

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