Researchers Try Paying Kids To Eat Their Veggies

University researchers at Brigham Young and Cornell experimented paying kids to consume vegetables. When paid, veggie consumption went up. When payments stopped, so did eating veggies.

Copyright © 2013 NPR. For personal, noncommercial use only. See Terms of Use. For other uses, prior permission required.


Our Last Word In Business presents a somewhat crass approach to getting kids to eat healthy.


You say this: Eat your vegetables - there's money in it for you!

GREENE: Researchers, teachers, parents have tried everything to get kids to eat their vegetables - pile their plates, give tons of options. Nothing seems to work.

INSKEEP: Researchers at Brigham Young and Cornell universities have come up with a last-ditch effort: Just pay the kids.

GREENE: In the experiment, kids at some schools got a nickel for eating up those greens; others got a quarter or a raffle ticket.

INSKEEP: Veggie consumption went up 80 percent.


INSKEEP: But the incentive did not seem to change kids' desires or habits. As soon as the payments stopped, vegetable eating stopped, too. Hey, it's a market.

That's the business news on MORNING EDITION, from NPR News. I'm Steve Inskeep.

GREENE: And I'm David Greene.

INSKEEP: I'll pay you a nickel to say that.

GREENE: That'd be great.


Copyright © 2013 NPR. All rights reserved. No quotes from the materials contained herein may be used in any media without attribution to NPR. This transcript is provided for personal, noncommercial use only, pursuant to our Terms of Use. Any other use requires NPR's prior permission. Visit our permissions page for further information.

NPR transcripts are created on a rush deadline by a contractor for NPR, and accuracy and availability may vary. This text may not be in its final form and may be updated or revised in the future. Please be aware that the authoritative record of NPR's programming is the audio.



Please keep your community civil. All comments must follow the Community rules and terms of use, and will be moderated prior to posting. NPR reserves the right to use the comments we receive, in whole or in part, and to use the commenter's name and location, in any medium. See also the Terms of Use, Privacy Policy and Community FAQ.