Retailers May Use Video Cameras To Track Shoppers

Security tech company 3VR has unveiled an in-store video camera that allegedly uses facial recognition to gauge your age, gender and mood. Retailers could use real-time information to customize digital signs — just as you are passing.

Copyright © 2014 NPR. For personal, noncommercial use only. See Terms of Use. For other uses, prior permission required.

STEVE INSKEEP, HOST:

And our last word in business is: Surveillance - not from the NSA, but from a store near you.

RENEE MONTAGNE, HOST:

Retailers have long tracked activity in stores, with video cameras. Now, they have an option to track you. Security tech company 3VR has unveiled an in-store video camera that allegedly uses facial recognition to gauge your age, gender and mood.

INSKEEP: Retailers could use real-time information to customize digital signs - just as you are passing.

MONTAGNE: They might even warn a nearby sales associate of your facial expression as you head toward the counter.

INSKEEP: Maybe you're looking cranky, or maybe ready for an impulse buy.

MONTAGNE: No word, though, on how the software analyzes the guy in sunglasses, or a kid sticking out her tongue. And that's the business news on MORNING EDITION, from NPR News. I'm Renee Montagne.

INSKEEP: And I'm Steve Inskeep.

Copyright © 2014 NPR. All rights reserved. No quotes from the materials contained herein may be used in any media without attribution to NPR. This transcript is provided for personal, noncommercial use only, pursuant to our Terms of Use. Any other use requires NPR's prior permission. Visit our permissions page for further information.

NPR transcripts are created on a rush deadline by a contractor for NPR, and accuracy and availability may vary. This text may not be in its final form and may be updated or revised in the future. Please be aware that the authoritative record of NPR's programming is the audio.

Comments

 

Please keep your community civil. All comments must follow the NPR.org Community rules and terms of use, and will be moderated prior to posting. NPR reserves the right to use the comments we receive, in whole or in part, and to use the commenter's name and location, in any medium. See also the Terms of Use, Privacy Policy and Community FAQ.

Support comes from: