'Omaha' Businesses Back Peyton Manning's Foundation

Omaha is more than a city in Nebraska, it's also a signal that Denver Bronco's quarterback Peyton Manning called out repeatedly last weekend during a playoff game. Some Omaha companies will donate $500 to Manning's foundation every time he shoults out Omaha this weekend.

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RENEE MONTAGNE, HOST:

And our last word in business is...

(SOUNDBITE OF FOOTBALL GAME BROADCAST)

PEYTON MANNING: Omaha!

MONTAGNE: Yes, Omaha. It's more than just the biggest city in Nebraska. It's also a signal that Denver Broncos quarterback Peyton Manning barked out repeatedly last Sunday during a playoff game against the San Diego Chargers.

(SOUNDBITE OF FOOTBALL GAME BROADCAST)

MANNING: Omaha!

UNIDENTIFIED BROADCASTER: Denver.

MANNING: Omaha! Omaha!

STEVE INSKEEP, HOST:

Well what, exactly, does Omaha mean? Well, since it is signaling something about the play that's about to start, and since Manning may well be using that signal again, he's a little elusive.

(SOUNDBITE OF PRESS CONFERENCE)

MANNING: It's a run play, but it could be a pass play...

(LAUGHTER)

MANNING: ...or a play action pass, depending on the wind, which way we're going, and the jerseys that we're wearing.

(LAUGHTER)

INSKEEP: That makes it clear. This Sunday, Omaha will mean cold, hard cash. Several Omaha-based companies have put their money on Omaha during this weekend's conference championship game.

MONTAGNE: Every time Manning shouts Omaha this weekend, the businesses will donate $500 to Peyton Manning's foundation for at-risk children.

INSKEEP: Think of it like a drinking game, except nobody gets hurt. Let's start now. It's MORNING EDITION, from Omaha News. I'm Steve Omaha.

MONTAGNE: And I'm Renee Montomaha.

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