David's Bridal Goes Upscale Near Beverly Hills

David's Bridal is famously known for carrying inexpensive bridal dresses, some for less than $100. Now the company wants to offer an elevated experience for brides to be — with chandeliers, marble tiling and plush chairs. There will be price tags to match — as much as 2,000.

Copyright © 2014 NPR. For personal, noncommercial use only. See Terms of Use. For other uses, prior permission required.

RENEE MONTAGNE, HOST:

And our last word in business is bridal makeover

The wedding store chain David's Bridal is getting into the upscale boutique business with a new store near Beverly Hills. David's Bridal is famously known for carrying cheap bridal dresses, some for less than $100. Now the company wants to offer an elevated experience for brides to be - with chandeliers, marble tiling, plush chairs and price tags to match. As much as $2,000. No need to worry though. The bridal store still accepts its coupons.

And that's the business news on MORNING EDITION from NPR News. I'm Renee Montagne.

Copyright © 2014 NPR. All rights reserved. No quotes from the materials contained herein may be used in any media without attribution to NPR. This transcript is provided for personal, noncommercial use only, pursuant to our Terms of Use. Any other use requires NPR's prior permission. Visit our permissions page for further information.

NPR transcripts are created on a rush deadline by a contractor for NPR, and accuracy and availability may vary. This text may not be in its final form and may be updated or revised in the future. Please be aware that the authoritative record of NPR's programming is the audio.

Comments

 

Please keep your community civil. All comments must follow the NPR.org Community rules and terms of use, and will be moderated prior to posting. NPR reserves the right to use the comments we receive, in whole or in part, and to use the commenter's name and location, in any medium. See also the Terms of Use, Privacy Policy and Community FAQ.