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David's Bridal Goes Upscale Near Beverly Hills
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David's Bridal Goes Upscale Near Beverly Hills

Business

David's Bridal Goes Upscale Near Beverly Hills

David's Bridal Goes Upscale Near Beverly Hills
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David's Bridal is famously known for carrying inexpensive bridal dresses, some for less than $100. Now the company wants to offer an elevated experience for brides to be — with chandeliers, marble tiling and plush chairs. There will be price tags to match — as much as 2,000.

RENEE MONTAGNE, HOST:

And our last word in business is bridal makeover

The wedding store chain David's Bridal is getting into the upscale boutique business with a new store near Beverly Hills. David's Bridal is famously known for carrying cheap bridal dresses, some for less than $100. Now the company wants to offer an elevated experience for brides to be - with chandeliers, marble tiling, plush chairs and price tags to match. As much as $2,000. No need to worry though. The bridal store still accepts its coupons.

And that's the business news on MORNING EDITION from NPR News. I'm Renee Montagne.

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