Candy Crush Saga's Developer Plans To Go Public

King Digital Entertainment filed for an initial public offering aimed at bringing in a half-billion dollars. The company revealed it has 128 million active daily users, with 93 million playing Candy Crush Saga, the Apple App Store's No. 2 highest-grossing game. King also makes Pet Rescue Saga and Farm Heroes Saga.

Copyright © 2014 NPR. For personal, noncommercial use only. See Terms of Use. For other uses, prior permission required.

RENEE MONTAGNE, HOST:

NPR's business news starts with the "Candy Crush" saga.

(SOUNDBITE OF MUSIC)

MONTAGNE: This morning, the maker of the social media game "Candy Crush Saga" announced it will take its stock public. The European game maker King Digital Entertainment has filed an initial public offering, with an aim of bringing in a half-billion dollars.

In its disclosure, King Digital revealed it has nearly 130 million active daily users, with 93 million of them playing "Candy Crush Saga." The company also makes "Pet Rescue Saga" and "Farm Heroes Saga."

"Candy Crush" is the No. 2 highest-grossing game on the Apple App Store, behind "Clash of Clans." Last year, the company reported a profit of over $560 million.

Copyright © 2014 NPR. All rights reserved. No quotes from the materials contained herein may be used in any media without attribution to NPR. This transcript is provided for personal, noncommercial use only, pursuant to our Terms of Use. Any other use requires NPR's prior permission. Visit our permissions page for further information.

NPR transcripts are created on a rush deadline by a contractor for NPR, and accuracy and availability may vary. This text may not be in its final form and may be updated or revised in the future. Please be aware that the authoritative record of NPR's programming is the audio.

Comments

 

Please keep your community civil. All comments must follow the NPR.org Community rules and terms of use, and will be moderated prior to posting. NPR reserves the right to use the comments we receive, in whole or in part, and to use the commenter's name and location, in any medium. See also the Terms of Use, Privacy Policy and Community FAQ.