U.S. Beer Consumption Is At An All-Time Low

Some of the worst hit brewers have been those making mass-market, low-alcohol beers. An exception: Pabst Blue Ribbon saw a 97 percent increase in consumption from 2008-2012.

Copyright © 2014 NPR. For personal, noncommercial use only. See Terms of Use. For other uses, prior permission required.

RENEE MONTAGNE, HOST:

And our last word in business today is: The Hipster Effect.

Per capita, beer consumption has dropped 20 percent in the U.S. over the past two decades. And among Brewers, some of the worst hit have been those making mass-market low alcohol beers, like Michelob and Miller.

DAVID GREENE, HOST:

And Renee, just for the record, I liked Yuengling way before it was cool. And I'll give you this advice: if you ever visit my home state of Pennsylvania, just walk up to a bar and you say, give me a lager, and Yuengling is what they will give you.

MONTAGNE: So David, does - I mean am I guessing that makes you now the in-house hipster from our age?

(LAUGHTER)

GREENE: No. Before it was cool.

MONTAGNE: Before - oh, cool. Oh cool. That's the business news from MORNING EDITION on NPR News.

I'm Renee Montagne.

GREENE: And I'm David Greene.

Copyright © 2014 NPR. All rights reserved. No quotes from the materials contained herein may be used in any media without attribution to NPR. This transcript is provided for personal, noncommercial use only, pursuant to our Terms of Use. Any other use requires NPR's prior permission. Visit our permissions page for further information.

NPR transcripts are created on a rush deadline by a contractor for NPR, and accuracy and availability may vary. This text may not be in its final form and may be updated or revised in the future. Please be aware that the authoritative record of NPR's programming is the audio.

Comments

 

Please keep your community civil. All comments must follow the NPR.org Community rules and terms of use, and will be moderated prior to posting. NPR reserves the right to use the comments we receive, in whole or in part, and to use the commenter's name and location, in any medium. See also the Terms of Use, Privacy Policy and Community FAQ.